By. Michael Troche
The 2021 NFL season is approaching, and stadiums around the country are slowly allowing spectators again. This is enabling sports marketing corporations to generate revenue from in-stadium advertisements once more. But one group in particular seems to have been sitting in plain sight for some time, waiting for the ultimate opportunity to come about.
Sports Media, Inc., is proposing the idea of a video jumbotron screen that would be located on the outside of stadiums to various NFL franchises.
What benefits does this video board provide?
An example of how digital marketing/sponsorship can be applied with this project. Photo courtesy of Sports Media Inc.
Not only would NFL teams benefit by granting media rights to Sports Media, Inc. in the proposed contract, but Sports Media, Inc. can then produce ideas to generate its revenue, such as tailgate advertisements, sponsorships and exterior sources of entertainment. While the ideas expand beyond just football, an important factor to consider with this project would be the ability for fans to tailgate away games, while still remaining close to their home stadium to watch.
Dan Kost, CEO of Sports Media, Inc., elaborated on exactly how multiple different parties would benefit from this.
“We end up getting a contract from the (NFL) team for media rights to the digital video board,” Kost said. “… We’re going to generate revenue from sponsors and advertising for it and the team will get a percentage of that and we will use that to operate the system and generate a profit.”
The company would cover all finances involving the development and installation of these digital video boards, which would generate revenue through sponsorships, as well as other forms of digital marketing.
How does a project like this impact a community?
An idea like this is something that can bring a community together in multiple ways, and create new, engaging opportunities for people to interact, as well as become a constant cycle of revenue opportunities, which was further elaborated on by Kost.
“It (digital video boards) creates a new strategy that we can present to advertisers, and we have the media rights to it,” Kost said. “And through that, hopefully we can build additional relationships with those new sponsors to do and use other products and services that we offer.”
These video boards would entertain the public in multiple ways. Not only will this create a whole new element to away game tailgating, a large video board will also open up the opportunity for the stadium to hold exterior events, such as drive-in movies and even fan-fest concerts.
