About project
Period: Nov 2019 – Present
Client: BuySportsMedia.com
Subject: Media buying planning software platform for sports
The goal was to create a sought where platform where media buyers and planners could simply check boxes off and create an instant media plan.
Our Task Was
By researching the industry and finding all the opportunities for national advertisers to buy the same media assets over multiple stadiums and arenas.
Then laying out a simple platform by simply checking off the boxes which allows media buyers and planners to choose what they’re seeking. The software application then generates a media plan with pricing.
Process
After identifying the main assets that Brand are seeking to advertise in sports marketing and sponsorship, BuySportsMedia was able to create a profile that would meet the industry needs.
The platform includes;
Television
The Sportrons Network
Sports print publications
Digital of all major sports
Radio for MLB and NASCAR
Stadium and Arena signage
Cupholder Advertising
Concession product branding
In arena and stadium TV network
Outside venue digital assets
and a whole lot more
Result
Already a robust software platform that is user-friendly and provides a wealth of information.
Creating partnerships with major television and cable network providers
Created partnerships with all major league team publications
Created partnerships with radio networks
Created partnerships with multiple media outlets
Created partnerships with Sports Media
Conclusion
- This software application which is subscription-based will save media buyers and planets hundreds of hours in research and data collection and allow them to present media plans to their clients in a matter of minutes instead of weeks or months.