Super Bowl 2026 is shaping up to be more than just a game: it's becoming a massive celebration of football culture that puts fans right in the middle of the action. If you're planning to attend Super Bowl LX, you're in for something special. The event organizers have rolled out over 700,000 square feet of fan experiences at Moscone Center, and trust us, you're going to want to carve out time to explore every corner.
Let's dive into the 10 most tangible, hands-on experiences that will transform your Super Bowl weekend from just watching a game to living the NFL dream.
1. Meet Your Heroes: Player Autographs and Photos
There's something electric about standing face-to-face with the athletes you've cheered for from your couch. The Super Bowl Experience brings current NFL players and legends directly to fans for autograph sessions and photo opportunities. Players like Frank Gore and Kirk Cousins have drawn massive crowds at their designated booths, creating moments that fans will treasure for years.
These aren't rushed, assembly-line interactions either. The event provides structured meet-and-greet sessions throughout the day, giving attendees genuine opportunities to connect with their favorite players. Bring your jersey, football, or even just your smartphone: this is your chance to capture a memory that'll become your favorite conversation starter.
2. Strike a Pose with the Vince Lombardi Trophy
If you've ever wondered what it feels like to hold football's most coveted prize, here's your shot. The iconic Vince Lombardi Trophy is available for photo opportunities, and it's consistently one of the most popular attractions at the event.
Picture this: you, standing next to 22 inches of sterling silver perfection, the same trophy that champions hoist in confetti-filled stadiums. It's the kind of photo that makes your social media followers do a double-take. Pro tip: get there early in the day to avoid the longest lines.
3. Walk Through Super Bowl History: All 59 Championship Rings
History comes alive in a circular glass display featuring all 59 Super Bowl rings, each sitting on its own illuminated pedestal. This isn't just a display: it's a journey through decades of NFL excellence, championship moments, and the evolution of sports jewelry design.
From the simple elegance of the earliest rings to the elaborate, diamond-studded masterpieces of recent years, you'll see how each team put their unique stamp on victory. It's fascinating to compare designs side-by-side and spot the details that make each ring unique to its champion team.
4. Race Like a Pro: Toyota Touchdown Drive
Ready for some friendly competition? The Toyota Touchdown Drive lets you race custom NFL team-branded mini electric vehicles through an actual Toyota bZ car setup. This isn't your childhood remote control car experience: these are seriously engineered mini vehicles that give you a taste of high-speed racing.
Choose your team's car and challenge your friends or family to see who has the fastest reflexes. It's unexpectedly thrilling and provides a unique way to show your team pride beyond just wearing their colors.
5. Record Your Victory Dance in a Tundra
Here's where things get fun. Step into the bed of a Toyota Tundra truck and perform your best touchdown celebration dance. The setup records your performance and delivers it straight to your mobile device as a digital video you can share immediately.
Whether you're channeling your inner Terrell Owens, perfecting the Ickey Shuffle, or inventing your own signature move, this is your moment to show off. The best part? You get to take your performance home and relive the moment (or share it with everyone who'll watch).
6. Test Your Skills: The Neighborhood Combine
Think you've got what it takes to compete with NFL athletes? The Neighborhood Combine puts you through creatively designed challenges that mimic real football training: with a everyday twist. Push trash cans like blocking sleds, bench press grocery bags, and attempt vertical jumps over mailboxes.
These activities are designed to let regular people experience the intensity of NFL training while keeping things accessible and fun. You'll also find flag football drills and the chance to run a 40-yard dash against virtual NFL players. It's humbling, exhilarating, and gives you massive respect for what professional athletes accomplish.
7. Kids' Zone: Play Football Field and Foam Pit
Young fans get their own dedicated space at the Play Football Field, where they can run through flag football skills drills designed just for them. After working on their footwork and catching skills, kids can launch themselves into the Invisalign-sponsored blue foam pit for an unforgettable photo opportunity.
This area recognizes that creating lifelong NFL fans means engaging the next generation with age-appropriate, exciting activities. Parents can snap photos while their kids experience pure joy: which is really what fan experiences are all about.
8. Create Custom Art: Visa Print Shop
In collaboration with local artists, the Visa Print Shop offers fans the opportunity to create and personalize unique NFL-inspired prints. This experience merges creativity with fandom, letting you design something that reflects your personal connection to football.
These aren't generic, mass-produced souvenirs. You're working with actual artists to create custom pieces that blend professional design with your individual style. It's a sophisticated take on fan merchandise that results in something you'll actually want to display in your home.
9. Walk Through Football's Time Capsule
The historical NFL museum exhibits transport you through decades of football history with authentic artifacts. See the actual shoes worn in legendary games, examine stained uniforms from iconic moments, and walk through a mock locker room filled with items from football legends.
These aren't replicas: they're the real deal. You're looking at the actual equipment that touched the field during history-making plays. For football enthusiasts, this collection provides context and connection to the sport's evolution. Each artifact tells a story, and together they paint a picture of how America's game has grown and changed.
10. Watch the Stars Compete: Pro Bowl Games and Celebrity Flag Football
Throughout Super Bowl week, fans can watch the Pro Bowl Games featuring NFL stars in skills competitions that showcase their athletic abilities outside of regular game conditions. The celebrity flag football showdown presented by YouTube adds entertainment value by mixing athletes with personalities from entertainment and social media.
These events provide a more relaxed, fun atmosphere than the intense Super Bowl game itself. You'll see players' personalities shine through as they compete in creative challenges and interact with celebrity participants. It's football without the pressure, which makes it incredibly entertaining.
Making the Most of Your Experience
The Super Bowl Experience at Moscone Center represents a significant evolution in how major sporting events engage with fans. Instead of being passive spectators, attendees become active participants in football culture. These experiences recognize that modern fans crave interaction, authenticity, and memories they can take home: whether that's a photo, video, custom artwork, or just a story about meeting their favorite player.
With food vendors throughout the venue and an exclusive NFL Shop offering merchandise you won't find anywhere else, you could easily spend an entire day exploring everything the Super Bowl Experience offers. The sheer scale: over 700,000 square feet: means there's plenty of space to move, explore, and engage without feeling overcrowded.
Super Bowl 2026 isn't just setting a new standard for the big game itself: it's reimagining what it means to be a football fan in an era when experiences matter more than ever. These 10 tangible opportunities transform spectators into participants and create lasting connections to the sport we love. Whether you're a lifelong fan or just discovering football's magic, these experiences deliver moments you'll remember long after the final whistle blows.
