Daily Archives: February 18, 2026

The landscape of collegiate athletics marketing has fundamentally transformed. As Super Bowl 2026 approaches, Fortune 100 brands face an unprecedented opportunity to engage with the next generation of talent through Name, Image, and Likeness (NIL) partnerships. However, this new frontier comes with complex compliance requirements, trademark considerations, and strategic frameworks that demand careful navigation. The…

The competition for skilled technology talent has never been more intense. Organizations across every sector face the same challenge: recruiting professionals with expertise in cloud computing, artificial intelligence, and data analytics. Yet by the time these professionals enter the job market, they've already been courted by dozens of competitors. The traditional talent acquisition model: recruiting…