Are $7M TV Spots Dead? Why NIL Platforms are the Real Super Bowl Winner
The Super Bowl remains the undisputed heavy-weight champion of American media. For decades, the formula for a successful Big Game campaign was straightforward: write a check for millions of dollars, secure a 30-second slot, and hope the creative resonates enough to justify the staggering investment. However, as we approach Super Bowl 2026, the landscape of…


