Are Traditional 30-Second Ads Dead? Why Fortune 100s are Moving to NIL Platforms for Super Bowl 2026
As the countdown to Super Bowl 2026 begins, the landscape of sports marketing is undergoing its most radical transformation in decades. For over half a century, the 30-second television spot was the undisputed crown jewel of advertising: a $7 million to $8 million investment that promised national visibility and cultural immortality. However, as we approach…



