Why NIL Platforms Will Change the Way Fortune 100 Brands Market at Super Bowl 2026
As the sports world prepares for Super Bowl LX at Levi’s Stadium in 2026, the marketing landscape is undergoing a seismic shift. For decades, Fortune 100 brands have followed a singular, high-stakes playbook: invest millions in a 30-second television spot featuring a globally recognized A-list celebrity. While this "big bang" approach still offers top-of-funnel reach,…



