Super Bowl LX is shaping up to be more than just a game, it's going to be an entire week of unforgettable fan experiences. Running from February 3-7, 2026, at San Francisco's Moscone Center, the official Super Bowl Experience is bringing fans closer to the action than ever before.
Whether you're a die-hard football fanatic or just love the spectacle of America's biggest sporting event, these seven tangible experiences will give you stories to tell for years to come. Let's break down what you absolutely can't miss.
1. Meet Your Heroes: NFL Player Meet-and-Greets
Remember those moments as a kid when you dreamed about meeting your favorite players? Well, this is your chance to make it happen. The Super Bowl Experience brings current NFL stars and legendary hall-of-famers directly to you through designated meet-and-greet sessions.
Players like Frank Gore and Kirk Cousins have already been confirmed to make appearances, drawing massive crowds at their booths. You'll have the opportunity to get autographs on jerseys, footballs, or whatever memorabilia you bring along. And yes, selfies are absolutely encouraged. These aren't just quick handshakes either, fans report spending genuine moments with their sports heroes, creating memories that go beyond the typical stadium wave from afar.
2. Hold the Ultimate Prize: The Vince Lombardi Trophy
Here's something most people never get to do in their lifetime: actually hold the Vince Lombardi Trophy. That iconic 22-inch sterling silver masterpiece isn't just sitting behind glass, you can actually pose with it, hold it above your head in victory, and snap as many photos as you want.
This experience consistently ranks as one of the most popular attractions at the event, and for good reason. The trophy weighs about seven pounds and represents the pinnacle of football achievement. Whether you're channeling your inner champion or just want that perfect Instagram moment, this is the kind of once-in-a-lifetime opportunity that makes the Super Bowl Experience truly special.
3. Test Your Speed: 40-Yard Dash Challenge
Think you're fast? Here's your chance to prove it. The 40-yard dash challenge pits you against virtual NFL players on massive LED screens. You'll race against some of the fastest athletes in the world, well, their digital counterparts anyway: and see exactly how your speed stacks up.
The experience uses motion-tracking technology to clock your time and display it alongside NFL combine results. Spoiler alert: most of us won't be breaking any records against professional wide receivers, but it's incredibly fun to try. Plus, you'll walk away with a deeper appreciation for just how absurdly athletic these players really are. Your time gets recorded, so you have bragging rights (or humble pie) to share with friends.
4. Rev Your Engines: Toyota Touchdown Drive
Racing custom NFL team-branded mini electric vehicles through an obstacle course sounds like something straight out of a video game, but it's very real at the Super Bowl Experience. The Toyota Touchdown Drive lets you pick your team's vehicle and compete against other fans in timed races.
These aren't your average go-karts: they're specially designed electric vehicles decked out in full team regalia. You'll navigate through cones, around turns, and try to post the fastest time of the day. The competitive element brings out everyone's inner racer, and the team pride factor makes it even better. Whether you're repping the home team or your personal favorite franchise, this high-speed experience gets your adrenaline pumping.
5. Show Off Your Moves: Victory Dance Recording Station
Scoring a touchdown calls for a celebration, and now you can create your own. The Victory Dance Performance station lets you step into the bed of a Toyota Tundra and record your best touchdown celebration dance. Professional cameras capture your moves, and you receive a digital video instantly to share on social media.
This is where people really let loose. You'll see everything from classic end zone dances to completely original choreography. No judgment here: whether you've got rhythm or two left feet, this experience is all about having fun and capturing a moment. The immediate digital delivery means you can post your victory dance before you even leave the venue.
6. Walk Through History: All 59 Super Bowl Rings Display
Football history comes alive in the dedicated display showcasing every single Super Bowl ring from the championship's entire history. We're talking 59 unique rings, each representing a team's crowning achievement and championship glory.
The craftsmanship on these rings is stunning. Each one tells a story through its design: from the diamonds and precious metals to the custom engravings and team-specific details. You'll see how ring designs have evolved over the decades, from the relatively simple early designs to the modern elaborate creations. For fans who love the history of the game, this exhibit offers a tangible connection to every championship moment. It's a walk through time that puts the entire legacy of the Super Bowl into perspective.
7. Next Generation Fun: Kids' Zone Activities
Bringing the family? The Kids' Zone ensures young fans have their own unforgettable experiences. This dedicated area features flag football drills where kids can run routes, practice their throwing technique, and learn fundamental skills from interactive coaching stations.
The highlight? A massive blue foam pit where kids can launch themselves after scoring imaginary touchdowns. It's designed for photo opportunities, skill development, and pure fun. The zone specifically caters to the next generation of NFL fans, creating positive associations with the sport while keeping energy levels high. Parents appreciate the supervised, safe environment while kids burn off energy and develop genuine excitement for football.
Experience It All
These seven experiences represent just a fraction of what the Super Bowl LX fan experience offers. Each one provides something tangible: whether it's a photo, a memory, a recorded time, or simply the feeling of holding championship hardware. This isn't passive entertainment; it's hands-on engagement with the sport we love.
Check out this video for a preview of what to expect:
https://www.youtube.com/watch?v=l6J-0zileKE
The beauty of the Super Bowl Experience is how it democratizes access to moments typically reserved for players, coaches, and insiders. You don't need field passes or VIP credentials: just show up and participate. From February 3-7, 2026, Moscone Center becomes the ultimate destination for football fans looking to create their own championship memories.
Whether you're planning to attend the big game itself or just want to soak in the atmosphere during Super Bowl week, these seven experiences offer something special for everyone. Start planning now, bring your enthusiasm, and prepare for experiences you won't want to miss.
For more insights on maximizing your Super Bowl 2026 experience, check out our comprehensive Fan Experience Guide to Super Bowl 2026 with everything you need to succeed.
