7 Mistakes You’re Making with Your Super Bowl NIL Strategy (and How to Fix Them)
As we approach the 2026 season, the intersection of Name, Image, and Likeness (NIL) and the Super Bowl has transitioned from a novel experiment into a cornerstone of high-impact marketing. For Fortune 100 brands, the stakes are remarkably high. The traditional 30-second broadcast spot, while still a monumental asset, no longer exists in a vacuum.…




