7 Mistakes You’re Making with NIL Partnerships (and How to Fix Them Before the Next Super Bowl)
The landscape of collegiate sports changed forever with the advent of Name, Image, and Likeness (NIL) rights. As we sit here in May 2026, the initial "Wild West" era has transitioned into a sophisticated multi-billion dollar industry. For Fortune 100 brands, NIL isn't just a checkbox on a marketing plan anymore: it is the cornerstone…




