Author Archives: Dan Kost

The advertising landscape for America's premier sporting event has undergone a fundamental transformation. Four decades of sports media operations have revealed patterns that most executives overlook when evaluating Super Bowl investments. The 2026 event demonstrated a crucial shift: advertisers achieved an average return of $5.20 for every dollar invested, nearly double the $2.70 ROI measured…

The Super Bowl represents far more than a championship football game. It stands as one of the most significant advertising events in the annual marketing calendar, attracting over 100 million viewers and commanding ad rates exceeding $7 million for a 30-second spot. Yet the real value of Super Bowl advertising extends well beyond those expensive…