How to Build Your Brand with NIL Athletes at Super Bowl 2026 (The 5-Step Framework Fortune 100s Are Using)
The landscape of sports marketing has fundamentally shifted. As Super Bowl 2026 approaches, Fortune 100 brands are abandoning traditional celebrity endorsement models in favor of a more dynamic, authentic approach: Name, Image, and Likeness (NIL) partnerships with college athletes. This strategic pivot represents not merely a trend but a fundamental restructuring of how corporations engage…




