7 Mistakes You’re Making with Super Bowl Advertising (And How Our 40-Year Legacy Fixes Them)
The dust has settled on Super Bowl LX, and the data is finally in. For many brands, the post-game analysis is a sobering experience. When a 30-second spot costs upwards of $7 million: not including production, celebrity talent, and the massive digital ecosystem surrounding the "Big Game": the margin for error is nonexistent. Yet, every…




